Will Hayden: June 2010

Wednesday 30 June 2010

Music Video Research Roll Deep-Good Times

http://www.youtube.com/watch?v=Fql6aFizfPI

Monday 28 June 2010

Graphical Editing

This relies on mise-en-scene and cinematography more as it uses graphical and pictorial elements.

Examples: Graphic Match: This is when two or more shots are linked together via a graphic such as a football in one shot and then the sun in the next shot.

Graphic Continuity: This is when a particular theme is present throughout the video like a specific colour or lighting level.

Rhythmic Editing

This type of editing is based on the length of shots, the speed of each shot, any patterns that shots may show synced with the music, also when the shots are cutting in relation to the music.

Examples: Making shots slowly longer as the video goes on. This can build tension or show a solution to the story of the music video.

Lots of shots in a row cut quickly together builds excitement and action.

If the song has a steady beat that may not get faster or slower then shots that are roughly the same length can be used.

Spatial Editing

This includes:

Continuity editing: this means that analytical space is created. It makes sense and stays continuous.

The Kuleshov Effect: This means that for example and face can be shown with a blank expression, if the next shot is an eye-line match the audience connects the two images so if you show the blank face and then show a bowl of soup the audience assumes that the person wants the soup even though their face is blank.

Crosscutting: This is used to show two scenes parallel to each other. It often emphasizes the two scenes making them more effective.

Temporal Editing

This is basically the manipulation of story time considering the order of events, the duration and the frequency.

This type of editing is used well when things like flashbacks and flash-forwards are shown. The plot can be altered by use of ellipsis.

Ellipsis includes punctuation, empty frames(this is when a figure moves out of one frame and is seen moving into the next frame. It also includes cutaways. This is when the attention is taking off the main point in the video (normally the lead singer) and something less important and sometimes random is shown just to mix up the video and make it more interesting.