Carol Vernallis

Carol Vernallis theory; The kindest cuts, functions and meanings in music video editing.

Editing in pop music videos and Hollywood

Pop videos:

Uses continuity editing but uses a lot more montage editing.

Rules are purposely broke. Eg: 180 degree rule.

Uses graphic matches.

Uses lots of motion.

They are normally very dynamic.
Uses lots of angles.

Hollywood:

Uses mostly continuity editing as it is telling more of a story.

Follows rules. Eg. 180 degree rule.

Uses graphic matches.

Motion is used but only when needed to create a mood or atmosphere.

Uses lots of angles but they have a meaning to them.